Spryker OnAir – Manufacturers Digital Gold Rush

The #1 thing B2B customers want? Convenience. The way we want to buy products and services has changed fundamentally in recent years. Every customer you work with as a manufacturer is also a consumer who shops at sleek, digital portals like Amazon that have set new standards in terms of user experience. More and more, your customers are expecting the same level of sophistication in their business interactions.

Today, 9 out of 10 B2B buyers already want a B2C-like shopping experience. In this webinar, Andrej Maihorn, VP US Strategy & Industry Solutions at Spryker, shares 5 concrete use cases B2B manufacturers can follow to address these new customer needs and decisively advance their business through convenience in digital commerce.